Gideon Awolesi is a Product Designer, founder of Fessburn, and author with over 10 years of experience designing digital products across healthcare, fintech, Web3, and AI including work on ICU monitoring systems and DeFi platforms. He developed the Life Experience Design framework, a classification system and formula for quantifying AI assistant complexity and writes extensively on mental models for generative AI as a technical contributor to publications like Bootcamp. A designer who thinks in systems, Gideon is very interested in user experience, artificial intelligence, and product strategy.
This talk introduces a structured classification framework for designing artificial intelligence products, breaking AI complexity into tangible dimensions to give product teams a shared language for building, evaluating, and scaling AI assistants. Drawing from years of designing generative AI experiences, Gideon Awolesi walks through the mental models that bridge user expectations with AI behavior, and presents a formula-driven approach to quantifying assistant power from simple FAQ bots all the way to the frontier of artificial general intelligence.
